Why I spent 120k on a biz coach

https://contrarianthinking.co/why-i-spent-120k-on-a-biz-coach/

These 9 lessons cost me $120k

  1. Focus will unf*** you Productivity is more a quality game than a quantity one. Most people replace the important with the urgent, and the 2 are rarely the same. It means completing your most impactful tasks above all others.
  1. Who not how Many problems can be boiled down to “who” problems. Whether it’s a hire, coach, or even a friend, “Rather than trying to figure out how to do something,” Jordan says, “you’re better off finding who can help you do it.”
  1. Don’t just set goals, set sacrifices Every goal requires a sacrificial toll. What are you willing to pay? What project are you willing to give up? Outline, underline, and deadline the sacrifices you need to make to reach a goal.
  1. The upside/downside matrix The matrix helps you make business decisions by clearly organizing actions’ upsides and downsides. It also has you write down potential remedies to de-risk and manage them.
  1. Keep a “someday maybe” list Jordan taught me to add these ideas to a “someday maybe” list — a parking lot of ideas where I know I can eventually go and take some for a ride, but in the meantime, it frees up my head to focus on the now.
  1. Be happy with the backseat Let the people who steal your ideas, who take the credit, who push your buttons, drive for a minute. It’s a signal you’re doing something right, and it often helps drive you faster to your destination.
  1. Be easy to find, hard to reach The big question is, how do you decide what’s worth responding to and what isn’t? My anti-goals are things like: being an employee, or meeting with people who want to “pick my brain…” Because if you don’t use NO, other people’s goals become your own. It’s like Steve Jobs said, “Innovation is saying ‘no’ to 1000 things.”

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