The never ending road to product market fit
https://brianbalfour.com/essays/product-market-fit
4. The Trifecta
An early advisor of SnapChat once told me a story. About a few months after launch SnapChat had about 200K downloads, 100K daily active users, and those 100K DAU’s were sending on average 1 Million pictures a day (10/DAU).
Product/market fit? Hell yes!!!
Snapchat had the trifecta.
- Non-Trivial Top Line Growth(Snapchat - 200K downloads)
- Retention (50% of downloads were active Daily)
- Meaningful Usage (The users just weren’t coming back daily, but there were taking a meaningful action - sending 10 pictures a day on average)
In my opinion, when and only when you have these three things can you say with close to 100% certainty you have product market fit among a meaningful market.