Outcome super prompt
https://cutlefish.substack.com/p/tbm-4252-outcome-super-prompt
How do you help teams focus on WHAT they are measuring instead of fixating on HOW they will measure it? Here’s a decent activity that helps teams put it all together.
The prompt:
Right now we are working to improve the ______[A]________ ______[B]________ for ______[C]_______ which we could potentially measure by tracking ____[D]______.
A and B—Variable
Together, A and B specify the variable: For A, I ask people to pick from a selection of noun/preposition pairs. The pair is connected to a variable (B), and describes disposition of, state of, quality of, etc. The trick here is that I force people to get specific by giving them lots of options (25):
C—For Who
In an ideal world, we would describe the FOR WHO. This step isn’t required in all situations but is extremely valuable.
D—Measurement
Next, we brainstorm some potential ways to measure our impact on the variable.
Right now, we are working to improve the (A) probability that (B) customers will create >=2 functional integrations within 15d of the first product use for (C) customers arriving through organic search who view integration content. We could potentially measure this tracking:
- % that achieve the milestone
- By channel
- Look at drop-offs in the journey
- Time, distribution of time