Probability models for customer-base analysis
https://brucehardie.com/talks.html
https://brucehardie.com/talks/cba_tut_art_16_HO.pdf
Fader, Peter S. and Bruce G.S. Hardie (2007), “How to Project Customer Retention,” Journal of Interactive Marketing, 21 (Winter), 76–90.
Fader, Peter S. and Bruce G.S. Hardie (2014), “A Spreadsheet-Literate Non-Statistician’s Guide to the Beta-Geometric Model.” http://brucehardie.com/notes/032/
Fader, Peter S. and Bruce G. S. Hardie (2010), “Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity,” Marketing Science, 29 (January–February), 85–93. http://brucehardie.com/papers/022/
Fader, Peter S. and Bruce G. S. Hardie (2014), “What’s Wrong With This CLV Formula?” http://brucehardie.com/notes/033/
Fader, Peter S. and Bruce G. S. Hardie (2012), “Reconciling and Clarifying CLV Formulas.” http://brucehardie.com/notes/024/