The best of Lenny's newsletter

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Building product

  1. Mission → Vision → Strategy → Goals → Roadmap → Task
  2. My favorite product management templates
  3. How Figma builds product
  4. How to develop product sense
  5. Prioritizing a roadmap
  6. Getting better at product strategy
  7. How to get better at influence
  8. The Minto Pyramid Principle and the SCR framework
  9. The top 5 things PMs should know about engineering
  10. The nature of product, with Marty Cagan (Silicon Valley Product Group)
  11. Five big ideas, with Shreyas Doshi (Stripe, Twitter, Google)

Go-to-market (GTM)

  1. How to kickstart and scale a consumer business
  2. How to kickstart and scale a marketplace business
  3. How the biggest consumer apps got their first 1,000 users
  4. How the fastest-growing B2B businesses found their first 10 customers
  5. The Racecar Growth Framework
  6. GTM motions of 30 B2B SaaS companies
  7. Positioning
  8. Generating buzz
  9. Picking a wedge
  10. Finding your distribution advantage

Growth strategy

  1. Improving retention
  2. Improving conversion
  3. Increasing virality
  4. Building a referrals program
  5. Winning at content-driven growth
  6. Winning at SEO
  7. How to win in consumer subscription
  8. B2B growth, with Elena Verna (Amplitude, Miro, SurveyMonkey)
  9. The ultimate guide to SEO, with Ethan Smith (Graphite)
  10. Developing a growth model and marketplace growth strategy, with Dan Hockenmaier (Faire, Thumbtack, Reforge)
  11. How to build a powerful marketing machine, with Emily Kramer (Asana, Carta, MKT1)

Benchmarks and metrics

  1. What is good retention
  2. What is good monthly churn
  3. What is a good payback period
  4. What is a good activation rate
  5. How to determine your activation metric
  6. How to measure cohort retention
  7. What is a good growth rate
  8. Choosing your north-star metric
  9. The most important bottom-up SaaS metrics to track
  10. The most important marketplace metrics to track
  11. The most important consumer metrics to track
  12. The most important consumer subscription metrics to track

Product-market fit

  1. How to know if you’ve got product-market fit
  2. What it feels like when you’ve found product-market fit
  3. How long it takes to find product-market fit
  4. How to validate your startup idea

Startups and leadership

  1. How to fire people with grace, work through fear, and nurture innovation, with Matt Mochary (CEO coach)
  2. How Notion leveraged community to build a $10B business, with Camille Ricketts (Notion, First Round Capital)
  3. How Snyk built a product-led growth juggernaut, with Ben Williams (VP of Product at Snyk)
  4. An inside look at how the New York Times builds product, with Alex Hardiman (CPO at the New York Times)
  5. Startup to exit: Lessons from a first-time founder
  6. How to activate your investor network
  7. Fundraising
  8. A founder’s guide to community
  9. Increasing team velocity
  10. The secret to a great planning process
  11. The Power of Performance Reviews: Use This System to Become a Better Manager

Pricing

  1. The art and science of pricing, with Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
  2. Pricing your SaaS product, by Patrick Campbell
  3. Going freemium, adding a trial, business model disruption, and more

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